Simulation Decisions to be Made by Quarter

Note: Be prepared to justify your decisions, and explain the rationale used to form them.

Quarter 1: Organize the firm and setup shop.

  • Determine desired image of company
    • Designate a company name
  • Focus on process of working as a team to achieve goals
    • Assess team skills and work styles, then assign corporate responsibilities
    • Determine how to manage the organization and establish group norms
  • Review market survey results – evaluate segments, markets, and potential competition
    • Analyze market opportunities
  • Establish corporate goals and strategic direction
    • Select target segments
    • Write mission statement
    • Specify and rank order corporate goals
    • Establish strategic direction
  • Sell 2,000,000 in stock to executive team
  • Create customer value – match components to benefits
    • Design at least one brand for each target segment
  • Select test market
    • Open first sales store
  • Setup manufacturing operations
    • Invest in production capacity

Quarter 2: Go to test market.

  • Sell 500,000 in stock to executive team
  • Human resources
    • Establish sales force compensation package
    • Establish production worker compensation package
  • Sales outlet management
    • Hire sales people – assign to segments
    • Open new sales store (Optional)
  • Brand design
    • Revise brand designs for test market (Optional)
  • Advertising
    • Ad copy design
    • Media placement and ad frequency
    • Start to devise an internet marketing strategy
  • Pricing
    • Designate brands available for sale
    • Set brand prices – price promotions
    • Set sales priority
  • Manufacturing
    • Estimate demand per sales person
    • Schedule daily production
    • Run production simulation
    • Invest in production capacity (Optional)
  • Purchase market research
  • Pro forma accounting
    • Project cash flow

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Quarter 3: Skillful adjustment and market expansion.

  • Evaluate financial performance
    • Profitability analysis
  • Evaluate market performance
    • Customer opinion – brand designs, prices and advertising
    • Market demand – by company, brand, and per sales person
  • Sell 500,000 in stock to executive team
  • Revise marketing tactics as needed, and continue test marketing
    • Brand designs
    • Brand prices, price promotions and sales priority
    • Sales force numbers and assignments
    • Compensation packages
    • Advertising copy
    • Media placement and frequency
    • Internet marketing strategy
  • Sales outlet management
    • Open new sales store (Optional)
  • Establish production plan for quarter
    • Review production results from previous quarter
    • Forecast demand by brand
    • Schedule daily operating capacity
    • Run production simulation
    • Invest in production capacity (Optional)
  • Purchase market research
  • Pro forma accounting
    • Project cash flow

Quarter 4: Invest in the future.

  • Evaluate financial performance
    • Use activity based costing (ABC) to evaluate profitability of brands and sales outlets
  • Evaluate market performance
    • Customer opinion – brand designs, prices and advertising
    • Market demand – by company, brand, and per sales person
    • Competitor tactics – segments targeted and selection of marketing tactics
    • Conduct demand analysis to estimate brand, price, advertising, and sales force elasticity
  • Develop one year business plan
    • Goals – marketing, financial and ownership
    • Marketing strategy
    • Manufacturing strategy
    • Financial strategy
    • Pro forma cash flows and financial statements
    • Size of equity request, number of shares offered, and share price
  • Present business plan to venture capitalists and negotiate equity investment
    • Consider taking out conventional loan
  • Invest in R&D for new brand components
  • Begin global roll out of business plan
  • Revise marketing tactics as needed
    • Brand designs
    • Brand prices, price promotions and sales priority
    • Sales force numbers and assignments
    • Compensation packages
    • Advertising copy
    • Media placement and frequency
    • Internet marketing strategy
  • Sales outlet management – expand market coverage
    • Open new sales store
  • Revise production decisions as needed – improve production economies
    • Forecast demand by brand
    • Schedule daily operating capacity
    • Run production simulation
    • Invest in production capacity
  • Purchase market research
  • Pro forma accounting
    • Project cash flow
  • Prepare tactical plan

 

Do you need help with Capsim simulation competitions?

Do you need help writing your company report? 

Do you need help writing mid-year company analysis report?

Do you need help with comp-xm exam?

WhatsApp/text/call:  +1 213 328 1712

Follow this link to view our item on WhatsApp: https://wa.me/p/4857126971066692/12133281712

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Quarter 5: Expand the business strategy.

  • Evaluate team performance – self assessment of roles played, contributions made, and adjustments needed
  • Evaluate performance – financial, marketing, and market research surveys
  • Manage strategy
    • Unanticipated competitive moves
    • Financial capability
    • Skillfully adjust strategy
  • Marketing – make incremental changes in tactics
    • Review market research
    • Use activity based costing (ABC) to evaluate profitability of brands and sales outlets
    • Conduct demand analysis to estimate brand, price, advertising, and sales force elasticity
  • Brand design – increase demand
    • Brand ratings
    • Continuously improve component selection (R&D)
    • Introduce new brands with new R&D components
  • Human resources – motivate employees
    • Compensation packages
  • Sales channels – expand market coverage
    • Open new sales store
    • Increase sales force
    • Revise sales force assignments – target most profitable segments
  • Advertising – increase demand
    • Ad copy ratings
    • Media placement and frequency
    • Internet marketing strategy
  • Pricing – increase demand
    • Brand prices, price promotions and sales priority
  • Revise production decisions as needed – improve production economies
    • Forecast demand by brand
    • Schedule daily operating capacity
    • Run production simulation
    • Invest in production capacity
  • Purchase market research
  • Pro forma accounting
    • Project cash flow
  • Make adjustments to tactical plan

Quarter 6: Refine the business strategy.

  • Evaluate performance – financial, marketing, team and market research surveys
  • Manage strategy
    • Unanticipated competitive moves
    • Financial capability
    • Skillfully adjust strategy
  • Marketing – make incremental changes in tactics
    • Use activity based costing (ABC) to evaluate profitability of brands and sales outlets
    • Conduct demand analysis to estimate brand, price, advertising, and sales force elasticity
  • Revise marketing tactics as needed
    • Continuously improve brand features (R&D)
    • Brand prices, price promotions and sales priority
    • Sales force numbers and assignments
    • Compensation packages
    • Advertising copy
    • Media placement and frequency
  • Manufacturing
    • Fixed capacity
    • Scheduling options
  • Purchase market research
  • Compute pro forma cash flow
  • Make adjustments to tactical plan

Quarter 7: Report to the board.

  • Evaluate team performance – self assessment of roles played, contributions made, and adjustments needed
  • Evaluate financial performance
    • Profitability analysis
  • Evaluate market performance
    • Customer opinion – brand designs, prices and advertising
    • Market demand – by company, brand, and per sales person
    • Competitor tactics – segments targeted and selection of marketing tactics
  • Report to board on operations since presentation of business plan
    • Market and financial performance
    • Valuation of the firm
    • Departures from plan, justification
  • Present plan for the future

Do you need help with Capsim simulation competitions?

Do you need help writing your company report? 

Do you need help writing mid-year company analysis report?

Do you need help with comp-xm exam?

WhatsApp/text/call:  +1 213 328 1712

Follow this link to view our item on WhatsApp: https://wa.me/p/4857126971066692/12133281712

Email me directly at:  acemywork@gmail.com

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